Welcome to my corner of the internet.
8+ years designing ambitious products through creative thinking and disciplined execution.
I thrive in complexity and design with intention.
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Currently driving product strategy & design at Disney, focused on subscriber lifecycle across Disney+, Hulu, and ESPN.
✦ Designer ✦ Entrepreneur ✦ Creative Technologist ✦ Mentor
RECENT EXPERIMENT
I built a canvas painting tool with AI to explore how these tools can actually serve designers, not replace the design thinking process.
Unsurprisingly, the messy middle—the time spent sketching, defining pillars, and asking small questions—turned out to be the most important part. That’s where ideas take shape, surprise emerges, and the tool starts to feel human.
AI helped me move fast, but the fun, playful, and surprising moments came from intentional design and experimentation.
Selected Case Studies
Multi Platform Features · B2C· Design System · Subscription · Cricut Inc.
E-Commerce · B2C · Mobile Web · Design System · Cricut Inc.
Mobile App · B2C · UX Strategy · Design System · Kale
Enterprise Software Tool · B2B · Design for Scale · Cricut Inc.
E-commerce · Web · User Testing · Perricone MD
Mobile App · B2C · UX for AI · Design Exploration
Other Areas of Expertise:
Product Strategy & Positioning
Competitive landscape deep dives, consumer app & industry trends, and platform differentiation strategy work.
Qualitative User Research (IRL)
On-device prototype and concept testing, user interviews and insight analysis. Meeting users and getting their take.
AI and Growth Features
New product features that support Chase KPI's and leverage The Infatuation platform enhanced by AI.
Search & Discovery
A suite of enhancement features I've designed have increased keyword conversion by 33%.
Custom Internal Tools
CMS & Ads merchandising
User segmentation & content matching
Designing a tool for scale
Subscription Services
Onboarding and upsell
In-app & cross-channel messaging
Free trial flows & account management
Enterprise Software
Customer and appointment management
Custom software for specific user needs
Detailed documentation
Navigation & App Structure
Concept work
Wire-frames & prototypes
Presentation to executives around vision
Design Mentoring
Productive design critiques
1:1 feedback & growth sessions
Brainstorming & synthesis