Kale app MVP enables product launch and drives new user enrollment.
The NYC-based startup Kale connects brands to their social-savvy superfans who upload high impact user-generated content (UGC) and are rewarded with points based on content quality and engagement. The product empowers every-day creators to monetize their content in a way previously only influencers could.
The team had the idea, the drive, and the market. All they needed for launch was the app design and implementation. I joined the team as a consultant to design their go-to-market MVP.
Role
Lead UX designer – partnering with UI designer Stephanie Swift. I was responsible for:
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Project scoping & MVP definition
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Competitive research and analysis
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Design of core app navigation, landmark screens, onboarding flows, roadmap for future iterations
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Collaboration on the UI and app design system
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Timeline for this project was 2 months as a part-time consultant with the company.
Impact
The Kale app MVP launched publicly and has both high ratings and positive reviews. The app reached over 10K downloads in the first 10 months.
10,000 + Downloads
In the first 10 months on iOS & Android
4.6★
App store rating
"Super user friendly! I'm having so much fun with this app"
"It is a pretty fun app to earn some money. :) "
"Easy to navigate"
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"GREAT app!!"
Landmark Screens
See point balance & connected accounts.
Spend points on discounted brand products.
Find products to create content about.
Claim content challenges and commit to posting.
Submit content, find new brands, post, and earn.
The Kale app is live & out there
Design details for this project are not publicly available.
Full project presentation available upon request.
🩷 Thanks for reading! This is a detailed project, drop me a line if you'd like to hear more about it.